Social Media

Social media sites are important tools NFC uses to engage with students, alumni and other members of our community; where we connect and inform on the latest NFC news and events.

These social media guidelines are specifically designed for faculty and staff who seek to use social networks for the following purposes:

  • Enhance the classroom experience, or
  • Increase recruiting or retention efforts for a specific program, class, or club.

Before establishing a social media presence that officially represents NFC, you must receive approval from the NFC Office of Communications. 

Effective use of social media requires time, energy and thought. Before you jump into social media, establish a strategy.

  • What do you want to accomplish?
  • Why are you establishing a social media presence?
  • What do you want it to do for you and for the larger College community?
  • What is the best tool for you to use?
  • Who will be responsible for the page and keeping it up to date?

Be realistic about whether or not you can commit the time and resources needed, and how long you will be willing to make that commitment, in order to create a beneficial social media presence that represents NFC well.

Social media is best when it is authentic, thoughtful and relevant.

  • Be Honest
  • Be Accurate
  • Be Respectful
  • Be Timely
  • Add Value with Posts

As faculty, staff and students of NFC, we all have a stake in upholding the College’s image. NFC's image in the community is one of our best assets, and when you post to an NFC social media site, you are representing the College community.

Please Note: Behavior online that officially represents NFC is bound by and subject to NFC policies and procedures, including without limitation the College’s Acceptable Use Policy and Student Code of Conduct. Accordingly, the college prohibits the transmission of any material that is deemed intimidating, harassing, disruptive, or is otherwise in violation of applicable laws, regulations, rules and policies concerning such conduct with regard to these public communications. NFC reserves the right to remove content. 

You are personally responsible for the content you post on College-managed social media sites – from blogs to social networks, forums and other social media platforms.

It’s important to be transparent to your audience when posting on behalf of the College about work-related matters or other issues related to the College. Be sure to identify yourself with your name and affiliation to the College when contributing your personal comments and statements on a College-managed social media property.

If a College-managed social media site has not been updated in at least 30 days, The Office of Communications will contact you about the status of the site. Sites that are not being updated appropriately will be removed at the end of the applicable term. 

Do not post confidential, personal or proprietary information about NFC, its students, its alumni or your fellow employees. Use good ethical judgment and follow College policies and federal requirements, such as the Family Educational Rights and Privacy Act (FERPA).

Respect College time and property. Behavior online that officially represents NFC is bound by and subject to NFC policies and procedures, including without limitation the College’s Acceptable Use Policy and Student Code of Conduct. Accordingly, the college prohibits the transmission of any material that is deemed intimidating, harassing, disruptive, or is otherwise in violation of applicable laws, regulations, rules and policies concerning such conduct with regard to these public communications. NFC reserves the right to remove content. 

Honor copyright laws. Be aware that intellectual property may be protected by copyright laws. Guidelines are tricky, so educate yourself before use.

All photography and videography should tell a story, representative of real-life moments and showcase our unique students, campus, and events.

Official photography and videography should:

  • Highlight the attributes of NFC’s brand to feel authentic.
  • Depict actual NFC experiences.
  • Avoid stock photography, unless necessary. If using stock photography, the image(s) must be purchased or already property of NFC. Copying of images through an internet search is not allowed and is considered copyright infringement.
  • Avoid logos from other institutions of higher learning or major brands.
  • Include a photography/videography release (link to photo release form)

All requests for professional and paid photography and videography used to market the College and recruit students must come through the Office of Communications.

To strengthen our College’s brand, the Office of Communications asks that approved NFC social media users use NFC's Quick Visual Reference Guide as a basic guide. The NFC logo can only be used with permission granted from the NFC Office of Communications. 

The Office of Communications is the primary administrator for the College’s main social media pages on Facebook, Instagram, LinkedIn, Spotify, and Youtube. If you would like to contribute or make a suggestion about these sites, please contact Allison Finley in the Office of Communications at (850) 973-1613 or finleya@nfc.edu.